A relentless tinkerer, Master Distiller Chris Weld inaugurated the Ethereal project in 2009, after completing work on the company’s award-winning Greylock Gin. “Gin is incredibly exciting because you can take it in so many different directions,” he says. “I knew there was more I could do with it. It seemed a shame to stop exploring just because we found something that worked.” To that end, Weld inaugurated the Ethereal line with the ambitious goal of continually producing and releasing unique, limited-edition gins.
Berkshire Mountain Distillers were looking to expand their presence with the new Ethereal Gin line, and raise awareness of the new bold exciting styles. I created a PDF for handouts to distributors to learn more about the Ethereal line and Berkshire Mountain Distillers' overall brand feel and selling points.